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DETROIT - For the first time in its history, GM is
offering its employee discount to everyone who takes
delivery of a new 2005 GM car or truck from June 1 through
July 5, 2005.
"Our employees are extremely proud of the company they
work for and the products they build," said Brent Dewar, GM
North America vice president of Marketing and Advertising.
"In recent months there has been plenty of news about GM,
but not enough said about our industry leading product
line-up. We want to bring the focus back to what drives our
business - great cars and trucks. This program gives
everybody a chance to drive the vehicles that we drive and
pay the price that we pay.
"It also is a great opportunity for America to experience
high quality vehicles such as the Chevrolet Malibu, GMC
Sierra HD and Chevrolet Suburban, which were the highest
ranked Entry Midsize, Heavy Duty Full-Size Pickup and
Full-Size Sport Utility Vehicle in Initial Quality in the
recent J.D. Power and Associates 2005 Initial Quality Study
or one of our 19 models that achieve at least 30 miles per
gallon fuel economy on the highway," Dewar added.
The 'GM Employee Discount for Everyone' provides
consumers with a great price right up front. Prices are
prominently displayed on eligible vehicles at participating
GM dealerships and take into account available rebates, but
exclude taxes, title and dealer fees. Consumers also can
confirm the price of a specific vehicle by entering the
vehicle's VIN number on
"We firmly believe that once consumers have the
opportunity to drive a GM vehicle, they'll know what we, and
millions of loyal GM customers, already know about the value
represented by the cars and trucks that we build," Dewar
said. "The 'GM Employee Discount for Everyone' provides very
simple, very compelling prices for consumers and clarity
regarding the final purchase price. We believe it will cut
through the clutter of all the other offers currently in the
market. This is what we mean when we say we want to offer a
transparent total value proposition to our consumers."
The 'GM Discount for Everyone' program includes all 2005
GM cars and trucks, except for Chevrolet Corvette and GMC
medium duty trucks and is compatible with most other
incentives currently available.
The program will be supported by significant broadcast,
print and online media featuring GM employees. Advertising
will begin on June 3
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